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Gen Z women are being sold a risky dream: the realities behind ‘investing’ in designer bags like the Hermès Birkin

Fortune LogoFortune18h ago

Gen Z women are being sold a risky dream: the realities behind ‘investing’ in designer bags like the Hermès Birkin - Fortune

Quick Summary:

Gen Z is obsessed with the Hermès Birkin thanks to viral TikTok posts promising higher returns from the luxury handbag than the stock market.

Moreover, buying new luxury goods is actually much more complicated than one might expect; instead of just showing up in the store to make a purchase, relationships often have to be cultivated—leading to most “investors” buying on the resale market anyway.

On another site, The RealReal, the Birkin is selling for an average of 34% above MSRP—up 11% compared to last year, says the company’s associate director of fashion and strategic partnerships, Noelle Sciacca.


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Article Details

Author / Journalist: Preston Fore

Category: EconomyBusiness

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-05-04 @ 10:07:00 (18 hours ago)

News Timezone: GMT +8:00

News Source URL: fortune.com

Language: English

Article Length: 1321 words

Reading Time: 8 minutes read

Sentences: 4 lines

Sentence Length: 331 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Fortune

News ID: 28356649

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About Fortune

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Main Topics: EconomyBusiness

Official Website: fortune.com

Update Frequency: 9 posts per day

Year Established: 1929

Headquarters: United States

News Last Updated: 8 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

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News Language: English

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Publisher ID: #95

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